Sub-Genre is a strategic consulting company focusing on business development projects in the entertainment and cultural industries. We develop, design and implement the smartest digital innovations for our clients, which include large media and consumer companies, nonprofit organizations, cultural and educational institutions, and individual artists. We’ve built online marketing campaigns, developed new media curricula, designed mass digitization and access projects, lead strategic planning processes, helped artists connect to their fans and raise funding online, written grants and business plans, developed websites and outreach strategies, and helped companies to launch new digital businesses. In addition, founder Brian Newman produces award winning film and new media projects through Sub-Genre.
About Brian Newman
Brian Newman is the founder of Sub-Genre, a consulting company focusing on developing and implementing new business models for film and new media. Current clients include: Patagonia, building an international distribution, marketing and social impact plan for the feature documentary DamNation, and developing ongoing film/new media strategy; Sundance Institute on a film data project; IndieCollect, a new nonprofit dedicated to preserving independent films; and several filmmakers on fundraising, distribution and marketing.
Brian is also the co-founder and CEO of Crowd Play, LLC a recently funded start-up launching a mobile application called Flicklist. Brian has served as CEO of the Tribeca Film Institute, president of Renew Media and executive director of IMAGE Film & Video. He blogs about film and new media at www.Sub-Genre.com.
Brian is the producer of Love & Taxes a narrative feature in post from Jake and Josh Kornbluth; Amateurs (formerly Manchild) a narrative feature by Ryan Koo; and executive producer of Shored Up, a documentary feature by Ben Kalina.
Previously, Brian served as CEO of the Tribeca Film Institute (TFI), where he conceived and launched the Reframe project, a ground-breaking initiative in partnership with Amazon to aggregate, curate, digitize and disseminate as DVD and digital download and streaming over 1,000 hard-to-find films and videos to educational institutions, museums, galleries, and the general public. Brian developed all concepts for the accompanying website (www.reframecollection.org) which used open source cataloguing, social networking, curation and new web tools to help consumers, curators and educators to find, use and interact with film content.
As President of Renew Media, Brian initiated and led a merger with TFI in 2008, which consolidated and expanded both organizations programs. Renew Media, founded by the Rockefeller Foundation as National Video Resources, developed programs in support of film and new media artists. Programs included: the Media Arts Fellowships, awarding over $1 Million annually to film and new media artists; the “Looking At” traveling series of films to over 300 cities annually and numerous advocacy projects on behalf of independent filmmakers.
He speaks regularly on new media, innovation, audience development and the future of the industry. He is also lead acquisitions consultant for “Something to Talk About,” a new documentary series founded by Brainstorm Media and DirecTV, which will premiere 12 films annually on television, in theaters and on DVD and digital outlets. He was executive director of IMAGE Film & Video Center, producer of the Atlanta Film Festival, and has held positions at the IFP and the South Carolina Arts Commission.
Brian serves on the board of Muse Film & Television and is chair of the board of Rooftop Films, and was an officer of the board of Grantmakers in Film & Electronic Media (GFEM) for five years. He authored “Inventing the Future of the Arts: Seven Digital Trends that Present Challenges and Opportunities for Success in the Cultural Sector” for the book 20 Under 40: Reinventing the Arts and Arts Education for the 21st Century. He was born in North Carolina and has an MA in Film Studies from Emory University.