About Sub-Genre

Brian Newman is the founder of Sub-Genre, a consulting company working with major brands and nonprofits to design and implement strategic marketing campaigns using films and new media. Brian has developed overall film strategy, business development and marketing strategies for major brands including Patagonia, Yeti Coolers, Levi’s and Vulcan Productions among others.

Current and former clients include: Patagonia, developing film strategies and marketing and distribution for numerous films, including DamNation; The Fisherman’s Son, and Jumbo Wild; Sundance Institute on the Transparency Project; Vulcan Productions on sponsorships for Racing Extinction and We the Voters; Imprint Projects on festival strategy for two films for Levi’s; Yeti Coolers on media strategy and film distribution and marketing, including 60 shorts and the feature doc Charged; and several filmmakers on fundraising, distribution and marketing.

Brian is also the producer of Love & Taxes, and executive producer of Shored Up, The Invisible World and Remittance. Brian has served as CEO of the Tribeca Film Institute, president of Renew Media and executive director of IMAGE Film & Video. Brian serves on the boards of Rooftop Films, Muse Film & Television and IndieCollect and the advisory board of the Camden International Film Festival. He was born in North Carolina and has an MA in Film Studies from Emory University.

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